When cable systems run out of room to handle the increasing number of High Definition digital channels becoming available, it has two choices — upgrade the system to accommodate the growing number of networks or make room for them by getting rid of analog channels which occupy more space. Upgrading can cost a cable system millions of dollars. Switching to an all digital lineup can annoy subscribers, because they will require a digital ready set top cable box for every television set hooked up to cable.
Cable overbuilder RCN, which moves into existing cable television system territories and wires their own cable to compete, has chosen the latter, getting rid of its analog channel lineup of dozens of channels, to free up space. Up to a half dozen standard definition digital channels can occupy the same space that just one analog channel can, which means switching to all digital delivery will give RCN plenty of room to grow in the future.
RCN will begin the transition to digital starting in the Lehigh Valley of Pennsylvania, near Philadelphia. Allentown will be the first community to be switched to digital service, which the company claims will dramatically increase the number of standard and HD channels it can offer to customers.
“By going all-digital, RCN will be able to enhance the overall customer experience for our customers, increasing our HD channels at launch to more than triple the current offering — with most being able to receive 100 HD. This total will dramatically exceed what our cable competitors currently offer, making us leaders in delivering HD and customized cable packages in an all-digital world,” said RCN President of Residential Markets John Filipowicz. “This initiative, known as Project Analog Crush, frees up bandwidth so we can provide our Lehigh Valley customers with an explosion of entertainment choices and have more expanded Basic Digital TV channels than ever before. This additional bandwidth will also help with future broadband enhancements.”
At least 30 days prior to the conversion, subscribers will be notified by mail, with additional notifications arriving as the switchover date approaches. Beyond the traditional notifications mailed to customers, RCN will also provide information through billing inserts, information on its website, and local outreach meetings. RCN will also send “voice-casts” to its customers that consist of telephone announcements providing additional notifications to customers of the upcoming move to an all-digital platform.
RCN customers can obtain one converter box that works with non-HD channels for $3.95 per month, ($6.95 for each additional box) or an HD-compatible box for $9.95 per month, ($11.95 for each additional box.) The converter box rental fee will likely be the most controversial aspect of the digital conversion, as subscribers will now require a set top box for every television hooked up to cable service. Many customers currently rely on the analog lineup alone for additional television sets in the home so they don’t require multiple boxes.
After the conversion is complete, RCN will introduce an improved digital program guide, dramatically expand “on-demand” offerings, and launch several new channels for subscribers. RCN will also introduce near a-la-carte cable lineups for customers who wish to customize their cable service to include only the types of channels they are interested in receiving, and paying for.
RCN also promises upgrades to its broadband service, which currently provides three tiers of service — 3Mbps/768kbps for $22.95 promotional rate ($53 after promotion), 10Mbps/800kbps for $32.95 promotional rate ($63 after promotion), or 20Mbps/2Mbps for $88 per month.
In Pennsylvania, RCN currently serves the following franchised communities of Alburtis, Allen Township, Allentown City, Bangor Borough, Bath Borough, Bethlehem City, Bethlehem Township, Bethlehem Township (Easton), Bushkill Township, Catasauqua Borough, Chapman Borough, Coopersburg, Coplay Borough, East Allen Township, East Bangor Borough, Easton City, Forks Township, Emmaus Borough, Fountain Hill Borough, Freemansburg Borough, Glendon Borough, Hanover Township (Lehigh County) & (Northampton County), Heidelberg Township, Hellertown Borough, Lehigh Township, Lower Macungie Township, Lower Nazareth Township, Lower Saucon Township, Lowhill Township, Macungie Borough, Moore Township, Nazareth Borough, North Catasauqua Borough, North Whitehall Township, Northampton Borough, Palmer Township, Pen Argyl Borough, Plainfield Township, Reiglesville, Roseto Borough, Salisbury Township, Slatington Borough, South Whitehall Township, Stockertown Borough, Tatamy Borough, Upper Macungie Township, Upper Nazareth Township, Upper Saucon Township, Walnutport, Washington Township, West Easton Borough, Whitehall Township, Williams Township, Wilson Borough, and Wind Gap Borough. RCN in Philadelphia serves the communities of Folcroft, Ridley Township, Sharon Hill, Eddystone, Norwood, Prospect Park, Collingdale, Colwyn, Glenolden, Ridley Park, Upper Darby, Tinicum, Morton, Rutledge, Millbourne, Darby Borough, Darby Township, Clifton Heights, East Lansdowne, Yeadon, and Lansdowne.